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Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won’t find me crying into my pillow about the AdWords interface updating by...
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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands
Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s...
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The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
Marketers have been buzzing about the new GDN targeting changes, eliminating the option to exclude mobile apps from their display campaigns. I mean, did you see the #ppcchat thread from last Tuesday?!...
View Article2018 Year in Review: The Biggest News In Digital Marketing Policies and...
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where...
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The Automation & Online Trends Marketing Managers Need to Know Today
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers happening on Wednesday, March 6th. If paid media is a...
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New from LinkedIn: 2018 Year In Review
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to...
View ArticleMarch Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. General What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address...
View ArticleApril 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings — rolling out now. Details: The Google Shopping tab...
View ArticleMay 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program allowing Hotel ads...
View ArticleThe Ethical Implications Of PPC Advertising & How To Overcome Them
Earlier this year when Amazon, Apple, Facebook and Google attended an antitrust hearing, a ton of transparency concerns that were bubbling came to the surface. It was thought to be just a small part...
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